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Good Thinking

Welcome to Good Thinking

The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time.

Corporates face pressure to do good, but too often these are superficial marketing campaigns when the potential is so much greater. We are harnessing this need for change and rethinking how society does good.

We believe innovation works best when it’s open and collaborative, we bring people together from inside and outside our usual circles, this means partnering with innovators, start-ups, corporates, charities, developers, designers and everyone in between.

That is why we set up Good Futures, our Lab; where we invest part of our earnings in developing new things and ways of working that we hope will help benefit and change the sector.

We’ve been doing this for the last 3 years with Good Lab, now we want to take this a step further by creating and opening up a platform for the good of the sector.

We want to show people a way to navigate complexity and conflict to make change happen, not to predict the future, but to invent it.

Good Thinking
We're hiring!

Announcements - Jul, 2021

We're hiring!

It's an exciting time at Good Innovation as we continue to build and grow our team of innovation experts. We're currently recruiting for three roles:

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How the MND Association and Good Innovation created a bold new strategy

Articles - Jun, 2021

How the MND Association and Good Innovation created a bold new strategy

The MND Association has developed several iterations of its strategy over the past decade. By the end of 2020, CEO Sally Light was determined to approach strategy work in a completely new way. Working with Good Innovation and the MND Association cause community, the charity has created a clearer, bolder strategy that reflects its commitment to people living with motor neurone disease, and the organisation’s vital role in supporting them. We talked to Sally about what made the process different this time, and why the MND Association is so happy with the results. 

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Five learnings from British Red Cross on creating a better working culture

Articles - Jun, 2021

Five learnings from British Red Cross on creating a better working culture

While the global pandemic has forced us all to rethink how we’re working, British Red Cross has turned this disruption into a big opportunity, taking the bold step of using this year to improve its working practices for good.

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How Good Futures turns big trends into actions for the third sector

Articles - May, 2021

How Good Futures turns big trends into actions for the third sector

Good Futures is a new subscription giving the charity sector the ‘so what’ behind big trends and turning smart insights into clear actions. Our very own Director of Big Bets, Daisy O’Reilly-Weinstock, reveals Good Futures’ origins, where it’s headed and how you can sign up.

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Experimental Culture Change with Amnesty International UK

Articles - Apr, 2021

Experimental Culture Change with Amnesty International UK

We've been in a strategic partnership with Amnesty for over a year, one of the things we've been working on is culture change. We’ve been taking an experimental approach to embedding a number of behaviours that are critical to achieving Amnesty International UK’s aim of becoming truly innovative.

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How can we prove the value of equity, diversity & inclusion in our organisations?

Articles - Apr, 2021

How can we prove the value of equity, diversity & inclusion in our organisations?

At Good Innovation we have been making changes to our own organisation because we know diversity leads to more and better innovation for the sector and better outcomes for the causes we support. So, we have committed to using our innovation and design expertise, our platform and our network to support the sector in making a lasting change.

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It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.