Join changemakers across the Financial Services sector

Sustainability and Social Impact roundtables for the FS Sector.

Increasing the reach of your services

How innovation can help find new ways to reach a wider audience.

The commercial advantage of being less anti-social

De-bunking the myths of social impact

The Future of Men

How can we cultivate a positive future for men?

5 Reasons Your Prototyping and Experimentation is Failing

Learn how to unlock more impactful innovation.

The Power of Data Storytelling in Fundraising

Kevin Shaabi dives into the potential of data-driven stories in fundraising.

Millennial Parents Horizon Scan Highlights

Read the highlights from our new Millennial Parents Horizon Scan.

The Good Innovation Mission and Money Report

Access our latest report here

6 Key Trends for Disruptive Campaigns

From eyelashes on the tube to a tea-themed anthem, explore our insights.

From grudge purchase to grand purpose:  Why insurance products can sell a better world

The Future of Charity: 6 Foundations for the Future

Read Daisy's learnings, and find out how you can be part of the change.

Legacy Fundraising Report: Headlines

Find out some of the key topics from our Good Futures Legacy Fundraising Report.

Purpose revolution and the future of business

How to balance the competing demands of purpose and profit

Good Conversations

Collaborations that allow charities to conduct large scale insight projects

The Future of Charity

Want to be part of the change?

Is Innovation Working?

Webinar with insights & practical advice to assess innovation in your organis...

Being a B Corp

Join our founders on a Slack chat about how and why we are a B Corp

Retail Trend Report

Prepare, respond and get ahead

Developing Impactful Products for your Customers

3 reflections from doing this with Aviva

How impactful is your organisation?

Use this free digital tool to find out

Happy Christmas from The Team

When the professionals are, er, not so professional!

Trends for 2023

Daisy shares her thoughts on the things to think about in 2023

How to transform your strategy for maximum impact

What we've learned....

6 months on the other side.......

Reflections from Ben Cohen - Senior Innovation Lead

Is there a 'Return on Purpose'?

Can purpose really help drive business performance?

Understanding Gen Z - How Good Conversations worked for St John Ambulance

6 lessons in socially impactful collaborations for corporate organisations

From the pioneers of groundbreaking collaborations

Fresh insights on what collaboration could mean for charities

Impact Maturity Scale

Your Purpose Journey

Collaboration for Action and Impact

The MND ThinkTank Story

We Talk About Inclusive Design

.....and the importance of hearing different stories and perspectives

Fundraising for Ukraine

The Good Innovation Team came together to raise funds for the humanitarian cr...

A Match Made in Heaven?

Forming an ideal Corporate/Charity Partnership

The War in Ukraine - The Consumer Voice

How the consumer voice is affecting the response from big brands.

Raven Botanicals

We talk to owner Arabella Harvey about responding to the Ukraine crisis.

4 Lessons in Optimisation

4 lessons in growing, improving or fixing existing products or services. 

The Purpose Arms Race - Who will Sink or Swim?

Ryan Bromley writes in Ambition magazine for the Association of MBAs.

Our Team's favourite articles, podcasts books to educate ourselves on EDI

Some of our team’s favourite books, articles, podcasts and practical tools.

No-Code Platforms and why they're a game changer for innovators

No-code platforms have the power to transform the way charities work.

5 Reasons why we need to support the 2to3days sisterhood

2to3days accelerates the pace of change of women’s equality in the workplace.

How can we prove the value of equity, diversity & inclusion in our organisations?

EDI leaders connect and collaborate for cross-organisational learning.

12 ways to do good this Christmas

Discover top picks for presents to support charities this Christmas.

Designing for Equity: An open conversation about the sector’s ambitions and challenges for diversity & inclusion

Leaders from across the sector meet for our first EDI roundtable.

Arthr: Lessons in diversifying income

Arthr, a new venture from Versus Arthritis, has just officially launched.

The Big Question

Educating ourselves on the challenges of racism, diversity and equality.

Good Innovation and WWF: Pivoting from F2F to a virtual design sprint during Covid-19

The WWF adoptions supporter experience project - Covid pivot.

Insights from 60+ conversations with Fundraising Directors

Lessons, implications and opportunities for charities.

Building back better

How we could help a sector that has always helped us? Time to give back again.

Reflections from Innovators on Designing for Racial Inclusion

Our thoughts on the Black Lives Matter movement and racial diversity.

The future of corporate partnerships

Moving beyond traditional charity relationships

Creating and maintaining audience connection during Covid Isolation

Ryan and Katie tackle this challenge and share their honest views.

Motivating Team Virtually: A Conversation (without an answer)

Messy, mid-busy-project chats about lessons in innovating virtually.

Making sense of it all

A lot has changed. We're here to talk. #CovidCoffee?

Everything has changed...

Are you moving fast enough to keep up?

Startup Connect

Bringing together leaders with impact startups & social enterprises.

The Good Lab Report

Collaboration achieved things that no individual charity could achieve alone.

Fundraising falling? Then set up a start-up

A 3 year project to explore new models of income generation for charities.

Make money & deliver your mission: 5 key lessons

How much longer can charities afford to give away assets & knowledge for free?

Make money & deliver your mission

LifeArc is the biggest smallest charity you’ve probably never heard of.

5 lessons on collaboration in 5 minutes with Eleanor Ford

Five key lessons I wish I knew before embarking on a major collaboration.

The future of doing good is not just about charities

What will the future of ‘doing good’ be?

How do we best prepare for an uncertain future?

How best to prepare for an uncertain future.

How do we 'Fail Well'

So why is failure in general, and after specific instances, so rarely explored?