We help charity leaders transform their income and services

Define Organisational Purpose and Strategy

Identify and prioritise growth drivers for Income and Services

Build the Right Culture and Capabilities 

Deliver New Things to Market

For 14 years Good Innovation has challenged the status quo. We’ve invented new ways of thinking, working and growing alongside charities who want to make a bigger difference.

The current need for change is urgent. What we do is rooted in what we’ve learned with hundreds of charities and focused on what they need to grow income and impact now, and for the future.

Purpose & Strategy

Without a clear purpose, strategies can feel like a list of priorities with no thread tying them together. We work with leadership teams to think differently to define their purpose and design a strategy that’s framed by the future. It becomes an inspiring and practical anchor for the organisation that unites teams and drives greater impact with the resources they have.

We do this in 2 ways:

  • Compass brings clarity on why you exist and the long-term change you want to have. We start with the future you want to create, clarifying your purpose and strategy to guide every decision.
    See how we did this with the National Autistic Society.

  • Engine builds the culture and capabilities to deliver the strategy.
    See how we helped Pancreatic Cancer UK do this.

Find out more

Purpose and Strategy

National Autistic Society - A New North Star

Developing the vision for society and a new organisational strategy

Transforming Income

Fundraising today means keeping pace with shifting trends, evolving supporter expectations, and the pressure to deliver more with less. Too often, that leads to missed opportunities or a hesitation to make bold moves. We help income teams think differently to prioritise with confidence, build cultures that deliver big ambitions, and design and launch new initiatives that drive sustainable income growth.

We do this in 3 ways: 

  1. Navigator identifies and prioritises growth drivers for income.
    We use foresight, trends and evidence to identify why you need income growth, where future income growth will come from and create the strategy to achieve it. See how we very recently helped a leading charity do this. 

  2. Engine builds the culture and capabilities to deliver it. See how we helped British Red Cross do this. 

  3. Launchpad designs and launches products that help you grow income. See how we helped The Children's Society do this. 

Find out more

Transforming Income

British Red Cross - Creating a more innovative culture

An active and experimental approach

Transforming Services

Delivering charity services today means keeping pace with evolving user needs, shifting delivery trends, and the pressure to reach more people with limited resources. We help service teams think differently, to prioritise with confidence, build cultures that deliver big ambitions, and design new initiatives that maximise reach and impact.

We do this in 3 ways:

  1. Navigator identifies and prioritises growth drivers for services.
    We use foresight, trends and evidence to identify why you need to grow your services, where future service growth will come from and create the strategy to achieve it. See how we helped the Brain Tumour Charity do this.

  2. Engine builds the culture and capabilities to deliver it. See how we helped Pancreatic Cancer UK do this.

  3. Launchpad designs and launches new services that expand your reach and impact. See how we helped Woodgreen Pet's Charity do this. 

Find out more

Transforming Services

Creating new digital services for Woodgreen Pets Charity

Learning by doing - new services and new ways of working

Good Work

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Transforming Income

Comic Relief - a new regular giving product

Not just a one night stand!
Purpose and Strategy

MND Association - Creating a New Strategy

Driven by insight into the needs of people affected by MND
Transforming Services

Bone Cancer Research Trust - Service Review

Reviewing and reimagining the support service

Together we have the power to solve the world’s biggest problems.

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