We help charity leaders think differently about income and services

Define Organisational Purpose and Strategy

Identify and prioritise growth levers for Income and Services

Build the Right Culture and Capabilities and

Deliver New Things to Market

The Good Innovation proposition wheel. Strategy: Compass defines why your charity exists, who it serves and what impact it will deliver; Navigator sets your growth ambition and sizes the opportunities. Delivery: Engine builds the culture, capabilities and organisation to deliver your ambition; Launchpad identifies new opportunities for innovation, develops new products and services, and scales what works.

Think Differently: Purpose & Strategy

We work with leadership teams to define why a charity exists, who it serves, what impact it will deliver and how.

We do this in 2 ways:

  • Compass brings clarity on why you exist and the long-term change you want to have. We start with the future you want to create, clarifying your purpose and strategy to guide every decision. See how we did this with the National Autistic Society.

  • Engine builds the culture and capabilities and designs the organisation to deliver the strategy. See how we helped Pancreatic Cancer UK do this.

Find out more

Think Differently: Income

We help income teams drive sustainable growth.

We do this in 3 ways: 

  1. Navigator uses foresight, trends and evidence to identify where future income growth will come from and create a prioritised strategy to achieve it.
    See how we helped a leading charity do this. 

  2. Engine builds the culture and capabilities and designs the organisation to deliver big ambitions.
    See how we helped British Red Cross do this. 

  3. Launchpad designs and launches products that help you grow income.
    See how we helped The Children's Society do this. 

Find out more

Think Differently: Services

We help service teams maximise reach and impact.

We do this in 3 ways:

  1. Navigator uses foresight, trends and evidence to identify how to increase reach and impact and create a prioritised strategy to achieve it.
    See how we helped the Brain Tumour Charity do this.

  2. Engine builds the culture and capabilities to deliver it.
    See how we helped Pancreatic Cancer UK do this.

  3. Launchpad designs and launches new services that expand reach and impact. 
    See how we helped Woodgreen Pet's Charity do this. 

Find out more

Think Differently: AI Adoption

Conscious Adoption of AI creating real mission value, protecting trust and making work better for the people doing it. In 3 ways:

  1. Strategy: understand where AI can serve your mission, build a responsible framework and create a clear roadmap for adoption.

  2. People: build the confidence and capability your teams need with baseline assessments and learning by doing.

  3. Priorities: identify your best opportunities, sequence, test, pilot and scale them, with the right safeguards and measurements .

Good Work

Together we have the power to solve the world’s biggest problems.