February 4th, 2025

Delivery Launchpad Interview - Woodgreen

A conversation with Vicky Ward, Head of Digital Services at Woodgreen

Interviews

"It's been groundbreaking, honestly, and it's really got people to think differently about how we do product and service development in the future.  Start small, test, learn, refine, rinse, repeat."

Caitlin MacDonald talks to Vicky Ward of Woodgreen about the design and delivery of 3 new digital services.  

They discuss,

  • Why digital services?

  • Why and how they focused on a particular audience?

  • How they used co-creation and how that shaped the final services

  • The experimental led approach

  • The impact of working in a new way

To find out more contact Caitlin.