We helped the British Red Cross take an active and experimental approach to creating a more innovative culture and supporting ways of working. 

The challenge

To train and coach two cohorts of Culture Experiment Leads from the British Red Cross to allow them to be the internal catalysts for change. 

The solution

We ran training sessions to up-skill our Experimenters in our Culture Experiments methodology, equipping them with the confidence and tools to; collect insight around the current culture, run co-creation sessions with colleagues to design new ways to ‘nudge’ behaviours, roll out, evaluate and tell the story of their Experiment. To support them through the process we ran weekly drop-ins where our Experimenters could bring their challenges or questions. 

The impact

  • 2 Training Sessions, 10 members of staff now up-skilled in our Culture Experiment methodology. 

  • 6 Experimenters and 6 Culture Experiments (new, different ways of working trialed at a micro scale to prove impact).

  • 20 + stories of British Red Cross colleagues who have been part of designing, trialing and feeding back on improving ways of working and current culture.

"We had an ambitious plan to transform our culture and ways of working across Fundraising as a critical part of our new Fundraising Strategy – but where do you start with such a massive and nebulous task? The ‘experiments’ model gave us a tangible and speedy way to tackle some of our challenges such as ’how do you connect fundraisers to the cause?’, ’how might we recreate the serendipity of running into people in the office?’. It also had the huge added benefit of modelling the new ways of working we wanted to move to – non-hierarchical, agile and growth focused. It’s given people the chance to learn new skills and helped us move faster and more effectively. Thanks Good Innovation for your help in getting us up and running!"

Katie Simmons

Director of Fundraising Strategy