"We wanted to understand if purpose was resonating with colleagues, if they understood what that meant in terms of how they think and how they act"
Ryan Bromley talks to Suzanne Smith, Senior Manager of Purpose and Community at Virgin Money, about how her team has successfully embedded social impact into the company’s DNA. Suzanne shares how Virgin Money don't just talk about purpose, but empower its people to actively participate in delivering it.
Suzanne chats to Ryan about embedding impact across the business, as well as:
- How Virgin Money successfully launched and socialised their purpose across the business.
- Insights on the role leadership plays in driving impactful change.
- Learnings on how to constantly test and innovate to keep employees engaged in making an impact.
We hope you enjoy this conversation.
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This conversation was recorded as part of Good Innovation's Impact roundtables. Read more about what happens at these events and how to get involved.