"We don't have a Sustainability Strategy, we have a Business Strategy that defines how Sustainability and Social Impact help us achieve it"
Ryan Bromley talks to David Croft, Head of Sustainability at Reckitt, about the successes and challenges he has experienced in over 2 decades working in Sustainability with the likes of Diageo, Cadbury and the Co-op.
David particularly reflects on the importance of engaging leadership to turn strategy into action by;
- changing the language
- connecting business strategy with impact strategy
- understanding what motivates consumers
- understanding what motivates behaviour change
- impact storytelling and;
- igniting a passion
We hope you enjoy this conversation.
Contact Ryan Bromley to find out how we're helping some of the UK's biggest brands to transition to be a Force for Good.
To read more about conversations with leaders in Sustainability and Social Impact, download our 20 conversations report.
This conversation was recorded as part of Good Innovation's Impact roundtables. Read more about what happens at these events and how to get involved.