The future of doing good is changing.
Let's go.

We transform charities for
growth.

IMPACT INNOVATION

We define purpose and strategy, identify and prioritise growth levers, build the right culture and capabilities to make them happen, and deliver new things to market.

Through 14 years as trusted charity partners and our sector leading foresight capability, our work closes the gap between where charities are now and the mission they exist to deliver.

What We Do

Purpose & Strategy

Without a clear purpose, strategy loses focus. We help leadership teams define why they exist, for who, and design future-focused strategies that drives greater impact with the resources they have.

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Transforming Income

Fundraising today means shifting trends, evolving supporter expectations, and pressure to do more with less. We help income teams prioritise with confidence, build ambitious cultures, and launch new initiatives that drive sustainable growth.


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Transforming Services

Charity services face evolving user needs, new delivery trends, and pressure to reach more people with less. We help teams prioritise with confidence, build ambitious cultures, and design initiatives that maximise reach and impact.

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Our Work

Transforming Services

Macmillan - A new service for people living with cancer

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Purpose and Strategy

National Autistic Society - A New North Star

Developing the vision for society and a new organisational strategy

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Transforming Income

Training Guy’s and St Thomas’ Charities in the NPD Process, Innovation Sprints and New Fundraising Ideas

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Peter Watt

Director of National Programmes, National Autistic Society

"I can't say enough about Good Innovation. They've been outstanding to work with. This is the most significant piece of work we've done as an organisation in decades."

Good Thinking

Together we have the power to solve the world’s biggest problems.