The Challenge 

Coming out of the pandemic, Mind targeted innovation as a key priority area of growth, particularly within their Fundraising team. Led by a new Head of Innovation, they needed a bespoke process to identify, develop and launch new ways to grow the mission and income, through both incremental improvements to existing income generating products, and launching new transformative products. Alongside this process, they also needed a set of shared innovation tools and templates to be used across the wider fundraising and commercial teams, that could be embedded into their everyday practices.

The Solution 

We designed a tailor-made digital toolkit that could be accessed by anyone at Mind to learn about all steps of the innovation process, covering identifying briefs, gathering insight, ideation, experimentation and piloting. The toolkit included video introduction to each stage, top tips, key questions, and a set of tools and templates to use across teams. 

Mind identified 20 ‘Innovation Champions' to become super-users of this toolkit, to champion and share innovation with the rest of the team. These champions were on-boarded through five hands-on, practical training days to apply each section of the toolkit to real-life briefs.

The Impact 

  • 5 Training Sessions, 20 members of staff now up-skilled in Innovation methodology across a range of functions, from Legacy and In Memory fundraising to Corporate partnerships.

  • A new approach to identifying opportunities, starting with high-value corporate partnerships

  • An interactive innovation toolkit, used for different purposes across the organisation.

  • Multiple fundraising team members gaining the confidence and developing the mindsets to help innovation to flourish within their teams