A 7 week new product development project with the National Trust for Scotland to create a new In-Memory Fundraising product for those whose loved one’s had special connections to their sites.

The challenge

The National Trust for Scotland received lots of organic requests to place benches and plaques across their properties and places in memory of loved ones who had died. But constantly managing these requests was not viable, many of their places were at capacity for benches and placing these items did not fit with their environmental commitments as a conservation charity. How could we offer the audience a new meaningful way to memorialise loved ones that was sustainable, scalable and captures the deep connections that so many have to these special places across Scotland?

The solution

We gathered insight from those who had recently been bereaved and the Trust’s wider membership, understood their wants and needs, and designed two new ways for members and supporters to remember and celebrate those they had lost. 

Potential impact

• A pipeline of 10 potential new in memory products, with 2 prioritised to move to pilot 

• Cumulative potential income of approx. £200k in 5 years 

• The potential to plant thousands of trees across Scotland to aid storm reparation and counter the impacts of our changing climate

• Attract and acquire approx. 2000 new donors