We helped Great Ormond Street Hospital identify and build a new mass participation fundraising opportunity for families.

The challenge

Great Ormond Street Hospital Charity needed a new way to encourage new and existing families to fundraise in their own time through a new mass participation event.

The solution

To identify and build a new product that tapped into families’ needs and encouraged them to fundraise for GOSH.

We ran two sprints for GOSH: one to identify insights, opportunities and to prioritise an idea - and another to to test, learn and build the product ahead of an initial launch. Our aim was to give GOSH the building blocks and the instructions to help them create a brilliant product. 

We immersed ourselves and the GOSH team in the topic of play, explored and tested the idea with parents and children, and used new ways of gaining feedback: like our staged prototype workshop, which encouraged kids and parents to imagine they were seeing the concept advertised in their daily lif

The impact

The GOSH Team were very happy, and left with designs, feedback and recommendations, which led to them easily launching the pilot with their internal teams within the next 6 weeks.

GOSH Big Play Date launched in July 2019, attracting new supporters and becoming a new annual fundraising product for the charity. It is set to go from strength to strength in the years to come.