The Challenge

The Brain Tumour Charity approached us seeking greater focus and clarity across their services, programmes, and wider portfolio. As they prepared to develop a new three-year strategy, the CEO and services team were grappling with key questions:

  • Where do they have the greatest impact?

  • How should they prioritise their resources and investments?

They needed a services strategy that could guide decision-making and help them identify where to focus for the most meaningful outcomes.


The Solution

We designed and delivered a futures-led, co-produced strategy process to help the charity determine how its services could best support people living with and affected by brain tumours, both now and in the future.

Our approach included:

  • Futures thinking workshops to explore how their services might evolve and remain relevant.

  • Co-production sessions with people living with and affected by brain tumours to ground the strategy in real experiences and needs.

  • Strategic workshops with the senior leadership team to explore different pathways for achieving their vision through care and support services.

  • Development of strategic territories that articulated distinct ways to deliver their mission, followed by a prioritisation process to identify where the charity could create disproportionate impact.

The result was a clear, focused strategy that identified priority areas for investment and future evaluation.


The Impact


While still early in implementation, the work has already provided the Brain Tumour Charity with:

  • Clarity and focus around what they do and what they don’t do.

  • Alignment and coherence across teams.

  • A foundation for decision-making, enabling leadership to say “no” to activities outside their strategic priorities.

  • A roadmap for evaluation, setting up future work to measure impact and refine their theory of change.

Ultimately, this strategy marks the beginning of a more disciplined, impact-driven approach, helping the charity direct its efforts where they can make the greatest difference for people affected by brain tumours.