Red Nose Day is ‘Not just a One Night Stand’.
Comic Relief’s ambition for 2024 was to launch a new regular giving product, one that encourages giving throughout the year. And one that speaks to the brand, engaging the public in its own unique way.
Hear from Kat Salmons about the journey with us to create a new product that encourages donors to build a new relationship with Comic Relief, whether that be for a fling, to go steady or have a full blown love affair. And to give love all year round.