Good Innovation founder, Kevin Waudby, adds his thoughts and reflections to the, at times surprising, results of our recent Innovating in Uncertain Times Pulse survey.
"Having taken the pulse of fundraising teams pre and post covid, and given the current ‘cost of living’ climate, it felt like the right time to once again understand their pressures and priorities and how they are impacting charities ability and willingness to innovate.
For the past year it’s felt like ‘uncertainty’ is the word that was repeated most in conversations I had across the sector. And uncertainty seems to remain the main prospect for the foreseeable future. For instance, reports of charities making redundancies seem to be weekly news at the moment.
It got me wondering. What are the biggest challenges such uncertainty creates and what impact will it have on innovation? Or can innovation help navigate these uncertain times? Because without innovation fundraising will stagnate and be ill-equipped to navigate the inevitable changes that are heading our way.
So I talked to the team here at Good Innovation. And I wrote about the biggest challenges we were all hearing across the sector, with some thoughts about how to address them. But I wanted to understand from more Fundraising Directors if the insights we’d identified resonated with them. And, more importantly, how their teams were tackling them.
I sent a survey out to 40 Fundraising Directors to gather their insight."
Join us on 20th June 2024 to discuss:
- How most causes are too big for one charity to solve alone, yet there’s precious little collaboration around income generation to address them
- How difficult it is to stop doing stuff, but how important it is to create the space for new ideas to flourish
- How unrelentingly optimistic fundraising leaders are, but how their optimism can create unrealistic expectations if it’s not communicated cautiously
And…
- How actually delivering new ideas successfully & sustainably is a source of frustration and how AI can help address this problem
If you'd like to attend, please contact Yvonne.