Our latest Corporate Roundtable brought together social impact leaders from across sectors for an honest and practical discussion on how to prioritise social impact activity for maximum impact — in short, what to start, stop and scale.
The session welcomed an expert panel featuring Catrin Hale (Currys), Kate Osiadacz (TSB) and Kari Williams (Balfour Beatty), who shared their experiences of navigating complexity and focusing on what truly drives impact.
As social impact work continues to grow within organisations, many are grappling with multiple legacy programmes, new pilots, and increasing stakeholder expectations for clarity and alignment with business strategy. The discussion explored how real progress often comes not from doing more, but from focusing in; being brave enough to stop what no longer fits, and doubling down on what works.
Participants reflected on the courage it takes to make these decisions, particularly when it means letting go of long-standing initiatives. Yet, the rewards are clear:
Clarity on where to focus effort and resources
Strategy that links impact to commercial goals
Confidence from stakeholders who see the logic and ambition behind decisions
Greater impact through sharper alignment of time, budget, and people
Stronger storytelling that connects colleagues, customers, and communities
The conversation reinforced that finding focus is not about cutting back; it’s about being intentional, strategic, and bold enough to invest where it matters most.