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Our Work

WorkSmart

Client

Trade Union Congress

Project

We helped TUC identify unmet needs and aspirations at work and barriers to collective action, we built and launched, Worksmart, the TUC’s virtual career coach. The app helps young workers realise and achieve their goals while understanding their rights at work.

The challenge

Nearly 90% of under 30s, on low to median incomes, work in the private sector. However, just 6.3% are in a union. Yet they face unprecedented challenges with insecure jobs, low wages and exploitation.

The TUC wanted us to address the issues of young core workers and find ways they can take collective action.

The solution

Following a thematic analysis of 100 face to face interviews with young core workers, we identified their unmet needs and aspirations at work as well as barriers to collective action. A key insight was their desire to progress in their career.

Based in a Sprint Room in Congress House, we brought together service designers, coders and graphic designers together with TUC’s core team. Through Pre-Alpha, Alpha and Beta stages we built and launched, Worksmart, the TUC’s virtual career coach. The app helps young workers realise and achieve their goals at work while understanding their rights.

Trade Union Congress
Trade Union Congress

The impact

  • Worksmart is in pilot plans to scale in 2019
  • Launched at 150th Anniversary of TUC at annual Congress and featured on front page of Guardian
  • App and website developed and live
  • Reviews of pilot users is 4.8 / 5

Watch the
campaign video


Client feedback

“WorkSmart is a new way to get the benefits of trade unions to the young workers who need us most.”

Francis O’Grady,

TUC, General Secretary


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