Thank You

The 100th Anniversary of the end of WW1 in 2018 provided The Royal British Legion a once in a generation opportunity.  They wanted to engage the nation to recognise the positive legacy of WW1 on today’s Britain as well as commemorating the sacrifice of WW1 generation.

This also provided an opportunity to create a platform to engage audiences to future proof income.

We co-created 13 potential platforms and tested these with 100 people across the UK. We discovered that people wanted a personal connection, a face, a name or story, to bring WW1 to life. We ran workshops with artists, veterans and historians to create the 'Thank You' campaign.

In 2018, to mark the centenary of the end of WW1, the nation came together to say Thank You to the First World War generation, all who served, sacrificed and changed our world.

• 10k members of the public took part in People’s Procession  on Remembrance Day at Cenotaph as a Nation’s Thank You
• Thank You was central campaign of all Remembrance activity in 2018 with national and local engagement
• Everyone at Festival of Remembrance at Royal Albert Hall had a photo of a person to hold up to say thank you
• Major supporters including England Football, Cricket and Rugby teams, and Sainsburys