Built on powerful human stories, we created a new experience that resonated with pledgers.
Save the Children UK legacy income is £15-18m pa. However around 60% of people who said they had left their will, later changed their minds. Their stewardship wasn’t working and they wanted to create a sector leading, supporter centric legacy experience. This would ultimately lead to raising more money in the future to save children’s lives.
We tested a number of provocations in interviews with Save the Children’s legacy pledgers and uncovered 3 key design principles for their legacy experience.
We facilitated two experience workshops with Save the Children staff to create new legacy experiences based on these principles. These were tested and refined with engaged pledgers.
We worked in partnership with Consider Creative, who used the insights and pledger journeys to develop a compelling proposition, ‘Stories to be remembered’. Built on powerful human stories, they created a new experience that resonated with pledgers.
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All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.