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Good Futures

Welcome to Good Futures

The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time.

Corporates face pressure to do good, but too often these are superficial marketing campaigns when the potential is so much greater. We are harnessing this need for change and rethinking how society does good.

We believe innovation works best when it’s open and collaborative, we bring people together from inside and outside our usual circles, this means partnering with innovators, start-ups, corporates, charities, developers, designers and everyone in between.

That is why we set up Good Futures, our Lab; where we invest part of our earnings in developing new things and ways of working that we hope will help benefit and change the sector.

We’ve been doing this for the last 3 years with Good Lab, now we want to take this a step further by creating and opening up a platform for the good of the sector.

We want to show people a way to navigate complexity and conflict to make change happen, not to predict the future, but to invent it.

Good Futures
Make Money & Deliver Your Mission: 5 Key Lessons

Articles - Aug, 2019

Make Money & Deliver Your Mission: 5 Key Lessons

Charities in the UK are sitting on billions of Pounds of unexploited income that could help deliver their missions.

Diversifying into commercial income comes with significant challenges. How do charities balance the tension inherent in delivering mission while making money?

How do they make the case for investment in commercial opportunities with so many competing priorities?

How do charities incubate new ideas and act like a start up?

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Make Money & Deliver Your Mission

Articles - Jul, 2019

Make Money & Deliver Your Mission

Charities should generate money while delivering their mission

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 Sex and dementia: the intimate minefield of consent in a care home

Announcements - Jul, 2019

Sex and dementia: the intimate minefield of consent in a care home

Fantastic to see our project 'Lift the Lid' featured in The Guardian

We worked with Alzheimers Society, changing narratives around sex & intimacy in care homes for people living with dementia.

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WIN LDN x Good Innovation on Disruptive Collaboration and the Future of Good

Articles - Jul, 2019

WIN LDN x Good Innovation on Disruptive Collaboration and the Future of Good

Can innovation fix society? On June 20th, the WIN London community came together with Good Innovation and a panel of third sector experts to debate this key question

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5 Lessons on Collaboration in 5 Minutes

Articles - Jul, 2019

5 Lessons on Collaboration in 5 Minutes

Eleanor Ford, director at Good Innovation puts forward five key lessons she wished she knew before embarking on a major collaboration.



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The future of doing good is not just about charities

Articles - May, 2019

The future of doing good is not just about charities

In the latest Third Sector's Future of Fundraising series, Good Innovation co-founder Kevin says corporates in particular are becoming more 'purposeful', so collaboration and partnership are among the likely trends

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It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.