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Good Futures

Welcome to Good Futures

The world around us is changing exponentially. With reduced budgets and greater expectations, the third sector has never faced a more challenging time.

Corporates face pressure to do good, but too often these are superficial marketing campaigns when the potential is so much greater. We are harnessing this need for change and rethinking how society does good.

We believe innovation works best when it’s open and collaborative, we bring people together from inside and outside our usual circles, this means partnering with innovators, start-ups, corporates, charities, developers, designers and everyone in between.

That is why we set up Good Futures, our Lab; where we invest part of our earnings in developing new things and ways of working that we hope will help benefit and change the sector.

We’ve been doing this for the last 3 years with Good Lab, now we want to take this a step further by creating and opening up a platform for the good of the sector.

We want to show people a way to navigate complexity and conflict to make change happen, not to predict the future, but to invent it.

Good Futures
Arthr: Lessons in diversifying income

Articles - Oct, 2020

Arthr: Lessons in diversifying income

Lessons from building Arthur, a new venture from Versus Arthritis, that will deliver both mission and money.

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GI x TCS: Advocating for diversity & inclusion in the charity sector

Articles - Sep, 2020

GI x TCS: Advocating for diversity & inclusion in the charity sector

We ‘slacked’ down with Michelle Clark, Executive Director of Diversity & Talent from The Children’s Society to have an open and honest conversation about racial diversity and what actions have been taken within her organisation and the wider charity sector.

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From Joy, to Hope: A Lockdown Success Story

Articles - Aug, 2020

From Joy, to Hope: A Lockdown Success Story

As charities suffer in 2020, are you desperate for a story of hope? We spoke to The Children’s Society about Give Hope: their lockdown pivot that delivered beyond expectations.

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The big question

Articles - Aug, 2020

The big question

The challenges of racism, diversity and equality are so massive that it's difficult to know what to do. We're attempting to educate ourselves to respond well. We've made a start, thanks to stimulus from Reni Eddo-Lodge.

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GI x WWF: Pivoting from F2F to a virtual design sprint during Covid-19

Articles - Aug, 2020

GI x WWF: Pivoting from F2F to a virtual design sprint during Covid-19

As much as we tried to prepare ourselves for the impending Covid-19 lockdown, it came faster than we expected. For one project in particular with WWF, we had to abruptly pivot our approach as we were just about to kick-off just after it was announced. We wanted to share with you ours and WWF’s reflections and learnings of starting a project day 1 of lockdown.

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6+ insights from 60+ conversations with Fundraising Directors

Articles - Jul, 2020

6+ insights from 60+ conversations with Fundraising Directors

Insights from meeting over 60 Fundraising Directors to discuss the ‘so what?’ of the Good Lab - the lessons, implications and opportunities for charities emerging from this collaborative experiment.

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It all starts here

All we need from you is a desire to change something or do something – you don't even need to be sure of what – and we'll help you do the rest.